The House
of Sania Maskatiya is set to represent Pakistan and fashion with a debut
invitational show in India at the much coveted Lakmé Fashion Week W/F
platform Wednesday 20th – Sunday 24th of August 2014 in Mumbai as
presented by POPxo(dot)com in association with Hello! Pakistan.
The Sania
Maskatiya showcase will introduce a bespoke luxury/pret collection
showcasing their signature prints and diverse influences, with complete
collection information to be revealed soon.
Speaking about her debut at Lakmé Fashion Week, Sania Maskatiya said “We
are thrilled to be participating for the first time on such a large
scale in India through Lakmé Fashion Week and to represent the
contemporary face of Pakistani fashion. As we look to expand our brand
regionally and internationally, platforms such as Lakmé Fashion Week and
prior to this, consideration for the Woolmark Award, give our brand
excellent exposure and an opportunity to grow.”
Indeed Lakmé Fashion Week
(LFW) has been conceived and created with a vision to redefine the
future of fashion and Integrate India into the global fashion world.
Sania
Maskatiya’s signature aesthetic is a balance between elegance, comfort
and practicality, with designs that often take imaginative inspirations,
manifest across three main lines including prêt a porter, diffusion
wear and haute couture, for women of all ages along with select
menswear. The Sania Maskatiya design house uses only pure fabrics cut
and draped in a range of silhouettes creating versatile looks across all
their fashion lines.
The brand currently retails across three standalone store
in Pakistan of which two are in Karachi with one in Lahore. The label
is also available across select multi brand boutiques across Pakistan
and internationally. Sania Maskatiya also retails online at its own dedicated e-commerce site that delivers worldwide.
No comments:
Post a Comment